Exchanging links are a great way to make friends and share your traffic and receive traffic to your website or blog. It is different from other forms of marketing you’ve done up to this point, because it is the true sense of networking and using Web 2.0. You can use this technique even if you are just getting started. If you don’t use this technique, you might be missing out on a great marketing enhancement.

 

To begin with, a link exchange offers you the opportunity to share your links with other people, blogs or websites, and in trade you place their links on your site. Even if you are brand new, you can use this technique. A great strategy is to interview someone you know who has a great influence. This may be the owner, a manager, a director, the top producer, your up-line or anyone with an expertise.

 

When you interview someone, do you think the person being interviewed will want to share this with the world? Of course they will, they will be talking about how they were interviewed for weeks or months to come. Every time they mention it, they will be referencing you as the interviewer. You should also be doing the same strategy. As the interviewer, it gives credibility to you as the expert in the field too, even if you are new!

 

There are companies out there called Traffic Exchanges. The benefit to being a member of a link exchange is that you are sharing traffic with other sites who are, by your selection, going to give you targeted traffic appropriate to the goals of your business. Furthermore, the more exchange partners you accumulate, the better visibility you have for your site. And, as you know already, more visibility means more traffic, and more traffic means higher earnings.

 

Another strategy for this would be to use a blog quote from a like-minded blogger who writes about similar content and pull a piece of their work to your blog or article, giving them credit for their work. In return, you could ask them to do the same for you.

 

One final strategy is to comment on all the similar articles and blogs that you can. Proper etiquette is to have the owner, comment back on your article or blog.