When I evaluate a company, I look for many crucial elements that will make me and the company I promote, very successful. Recently, I sold my company and was in the process of looking for a company to promote that would give me a long lasting residual income. These are the steps I took when making a decision on what company I was going to put my name on.

The first crucial ingredient is the product. The company you choose to promote must have a quality product that you believe in. You MUST use the product yourself so you have your own story about the products you are promoting. If you are passionate about the product or its results, then your chances of success are even better. The product you promote is heart of your business. Here are some common pitfalls to watch out for when evaluating a company. I’ve heard many marketers tell me that they don’t care about the product; all they care about is the comp plan. I’ve seen these companies come and go faster than you know what. Intellectual property, software, audios, videos and books, can have quality products; however, many of these products have a shelf life because things are changing so fast online.

The second critical element is the company. When I look to promote a company, I want to promote a company that has been around a little while to prove their longevity, yet still have a growth spurt coming. I want a company that is at the bottom of the bell curve and climbing, not one that is already at the top of it. I want a company that has leaders at the top with experience in growing a multi-million dollar company.

The third crucial ingredient is the marketing. Do they have a simple duplicatable system that anyone can do? If you have to be a top salesman to make a deal happen, then that is not duplicatable. You must have a system where, in 5 minutes, you can teach some else to do the exact same thing that you just did. When you have that, you will have other team members duplicating you and hence, helping you to build a huge check.

The fourth key ingredient to picking the right company is the ability to promote the product to a large captive audience. Meaning, is the product something that people are already doing, using or taking? Is there a specific niche within that large captive audience? Watch out for products that you have to convince people to use or take in order to get the benefits. That’s selling and selling is not duplicatable. Be sure that your product is not overpriced for the marketplace. It’s ok if you can find cheaper product, but when comparing apples to apples, you should be right in the mix for pricing. It’s ok to pay a little more for a quality product that produces great results.

The fifth key ingredient is the compensation plan. If you can find a company that can pay a large up front commission and has the potential to build long term residual commission, then you’ve found the best of both worlds. Simple comp plans that are easy to explain make duplication happen. Duplication is the key to success. Be careful of comp plans with loop holes. This is called breakage and companies rely on breakage so they don’t have to pay out the bonuses. A comp plan that is easy to understand is easy to explain. If it is easy to explain, duplication happens.

After reading this article, I hope that your next decision is an informed decision.

P.S. The Independent Review Journal has given one company top reviews.


Craig Garcia

CraigGarciaProfile2It’s official! Craig Garcia, the creator and inventor of the first 100% commission payout program named Easy Daily Cash, later known as EDC Gold & Diamond, has sold the business to James Ward of LGN Revolution. Craig Garcia, along with his partner Michael Corcoran were the first to sell digital downloadable information products as a business opportunity and was so successful in doing it, many others have since follow this successful business model. Craig and Michel were also the first people to bring the 100% commission payout to the marketplace bringing thousands of successful entrepreneurs to our organization.


Craig Garcia is perusing his speaking and writing career and is preparing for the release his new book, “Bet on You”… to get ahead due out at the end of 2009. Craig is a Key Note Speaker for many live events and venues scheduled in 2009 and 2010 and can seen speaking at Empowerment 09’ in August in Raleigh, North Carolina, Breakthroughs 3 in Los Angeles, Ca in October and More Heart than Talent in Dallas, Texas in January 2010. Craig Garcia along with his wife Giovanna Garcia are highly sought after in the speaking circuit and often tour and speak together.


Craig wishes the best of luck to all the wonderful people who were part of his old company and thanks everyone for a great career. Craig has enjoyed the hundreds of hours of teaching Internet Marketing and hopes everyone continues to follow their passion and success in their internet marketing career. We are reminded by a famous quote from Craig that says “Follow your passion in what you are doing” and the money will come to you. Craig hopes that everyone keeps this quote in their thoughts as they continue their passion to better their lives. Remember, this is a journey, not a destination and while this business is simple, it is not always easy. It is the perseverance and persistence that makes a person a great success, not a great salesman that makes them successful in this business. Remember to continue your education as we can always learn more connect with more people. By reaching more and more people, we expand our network of influence, therefore increasing our reach and visibility.

To your success!

Craig Garcia

“Why Capture Pages Don’t Work Anymore…”

So many marketers are using the same way to market their business. Many people have been told to use a capture page to gather prospects information and drip market to them until they opt out or join your business. By the time the expert marketers use an effective method of marketing and it spreads to the masses, it is only a matter of time before that method becomes ineffective! Standard capture page marketing techniques are old and ineffective for most marketers today because most people have been exposed to this method of marketing for many years and they are desensitized to this style of marketing.

One thing I have examined over the last few years is that the top marketers figure out early on what is working and what is not. Those top marketers figure it out early and ask themselves the most important question that keeps them ahead of everyone else. That question is what is the next method of marketing that will work? Many marketers are followers of those marketers who have been there and done that. On one hand, I think that is very smart, because I never want you to try to reinvent the wheel, but on the other hand there is a point where so many people are using this same strategy, that it doesn’t work anymore. people have been bombarded with emails and are on so many people’s lists simply because they wanted to find out some information, that they aren’t willing to give out their information as easy anymore!

People still opt into a capture pages, but I think they are more selective about who and what they opt into now a days; making the lead generation business harder and harder. If it is difficult to generate leads today, how are the marketers supposed to be successful? First of all, the capture page had better be damn good and I had better be getting something for efforts of putting in my info. I had better be getting something of value if I am going to give you my information. I highly recommend that it be more than just a report or an e-book as that style of marketing has been over used too! It had better be hundreds, if not thousands of dollars worth of free gifts, tools, audios, books and reports before people are willing to give out their info.

There is a brand new system that has outsmarted all the other systems out there and is working like a champ, at least for the next few years until this strategy gets saturated too….and it will, because it works…

If you are ready for the super tip of the year, then go to ProspectBlazer dot com and use that system, but please don’t tell everyone about it. Keep it to yourself if you want this strategy to be effective for a long time!


Craig Garcia

Believe in yourselfNow I am going to share with you some insight.  When I first started to understand and study the power of belief, I started doing amazing things. I didn’t understand how powerful I actually was until I understood what I was doing. When I started studying the power of belief this is when I started exceeding the goals that I had set out to do.  Sometimes in life, we set some outrageous goals.  We set goals for money, family, happiness; whatever it might me….We put some outrageous goals on ourselves. Sometimes creating goals creates a little stress and creates a little pressure. For some people it creates that anxiety feeling when your hears starts beating and you’re a little short of breath and your just like “oh my god what did I just do, and how am I going to achieve this, and I don’t know how, but I know I want this… and perhaps, if I say I want this, then I’m putting myself out there for potential disappointment and I’m scared…  Sometimes you can get a little overwhelmed. I understand that, but in order for you to grow as a human being, you need to be able to stretch. Sometimes when you stretch, it will put a little bit of stress or tension or pressure, or anxiety on you. If it didn’t, you couldn’t grow. A muscle grows by lifting weights or putting stress or pressure on the muscle. Do it enough times in a row, consistently over a period of weeks or months and the muscle gets stronger. It is the same for the brain. The brain is a muscle too! Think about this, if it didn’t put stress, pressure, or anxiety on you, then you would be comfortable, right? IF you’re comfortable, you’re in your comfort zone. If you’re in your comfort zone, how in the world can you stretch and grow? Interesting point right? Let me put it to you this way.

I’ve been a slow reader my entire life. I didn’t realize that I could get better at reading just by reading more. The more I read, the better I get at it, the faster I get at it.  The same thing happens with arm curls, working out, losing weight or stretching the mind. For most of us, we’ve been out of school for so long; we think we can’t learn anymore. The truth is, we never stop learning. Some people just put more emphasis on it than others. Those are usually the most successful people. Those are typically the richest people. Those are most likely the happiest people. Not always, I understand, but as a rule, that is most definitely the case. It is the same thing with business. If you are going to go and put stress and tension on your mind or your muscles, you have to be able to put some kind of anxiety, stress, or pressure on your personal growth…..to grow. Believe in the process and believe in yourself and go for it. You can reach your goals when you believe!

I BelievePeople have built entities around believing and achieving.  I know couple named Hugo & Roxanne, who have a huge blog, a huge following, and are doing fantastic things because of their belief in becoming successful professional bloggers.  All kinds of doors are opening up because they’ve stuck with it, believed in it and they have been able to brand themselves with Believing and Achieving and that is what makes things happen. When you have an imagination, when you have an idea or concept, its one thing to dream, but it’s a whole other thing to have 100 percent faith in it.  Believing is really having the faith, and saying “I want this to happen.” Let’s say for example, you want to make six figures per year. Let’s just use this as a universal example. You might say, “I don’t know how I am going to do it, but I know that I want it….I know that I deserve it.  I believe that I can do it…I have seen a road map for success to get me there. I know if do a, b, and c, I will make 10k per month, which will put me at 120k per yr, which is reaching and achieving my income goal.  You know that it is absolutely 100 percent feasible, so go for it. Shoot for moon, but it has to be realistic. Meaning, someone before you has accomplished this by doing a, b and c. You can’t just say I want to put a rocket ship on my back and fly to the moon.  There is no road map for that.  They don’t make backpack style rocket ships that put people on the moon yet. Bottom line is, you have to be able to see something happen.  You have to be able to see somebody or something that has already been able to achieve these kinds of results.  IF you know that someone else that has done something, and they have already plotted/written out a road map for you to follow and you accomplish a, b and c, then you will get the final result….

That is how world records are broken. They see that someone can run this fast, or jump that far or swim that fast, then someone out knows that if they can do it, I can do it and maybe even better it. This is the pattern from going from great idea of saying I would really like to have this, to absolutely 100 percent have these things.  I know it….I believe in it, every fiber inside of my body says this is what I want, this is what I’m going to do, and nobody is going to stop me until I achieve what I believe. That is why the power is in the magic of believing…and it is so important.

BelieveHi everyone, my name is Craig Garcia and I am going to talk about “BELIEF” today.  Belief is one of the most incredible, most powerful, forces in the universes.  Tonight I am going to share with you a few things I have learned about “Believing in Yourself” and what it has been able to do for me.  You might say, yah, yah “I’ve heard this before,” and I already know this stuff. I know that if I believe in what I can do, then I can do anything” Right? Does this sound like any of you out there? You may know it, but are you practicing it? Ladies and gentleman, the psychology behind it is really most one of the most powerful forces in the universe.  It is so powerful that it has really done amazing things.  I have an audio product about belief and its one of my top selling products, and sometimes I throw it in as a bonus product when you purchase other products from me. We’ll be expanding upon that today. “Belief” is actually going to be one of the chapters in my book. It’s so powerful and so important that I really thought it was important enough to a put it in the book and as an audio product.  Your belief system has everything to do with the determination you have and the outcome you will have in life. It may sound corny to you an you may be thinking yada, yada, yada, but let me just tell you that the conviction you have about what it is that you are selling, what it is that you are doing, what it is that you are servicing has everything to do with belief.  Trust me on this ladies and gentlemen.  When I have 100% belief in what I was doing, amazing things started to happen.

 I’m going to share with you a couple of examples about how belief and what I believed in came to fruition. I was first introduced to the Magic of Believing, by Claude Bristol in a tape I had received from my friend Phil Ramsden… It was actually on a cassette, which tells you how dated I am.  They don’t even make cassette tapes anymore.  He gave me a cassette type called the “Magic of Believing”.  Giovanna and I put it in our little red car, listened to it so many times that we literally wore it out. I was into personal development from an early age. Not having a lot of formal education, I latched onto this kind of higher learning. I thought to myself, why not learn from the people who have what I want. Why not learn from those who have had success and are teaching what they know. I was really into this kind of thinking and had already been studying Tony Robbins seminars and Personal Power tapes. One of my favorites was Tom Hopkins, the great sales trainer, Les Brown, the great motivational speaker along with many others. This tape on your “belief system” was kind of a new concept to me. So I listened to it and listened to it. At this time, when I first listened to The Magic of Believing, I was running my computer company in Irvine, California and had a great thriving business.  One of the things I learned from this is that when the belief starts to come clear, anything that you believed in you can achieve.

Craig & Giovanna Garcia

Craig & Giovanna Garcia

SAN DIEGO, Calif—A free “Local to Global” business seminar will be hosted by current graduate students and alumnus of the University of Phoenix from 9:30am to 5pm (Registration starts at 8:30am) on Saturday, May 9 at the AT&T conference center in Mission Valley. Reservations are a must.

This  event will cover a wide range of topics to include transitioning into the global arena, efficiency and effectiveness, technology enhancement features, and how to increase profit share.  Targeting business owners, decision-makers, management on all levels, and the curious alike, the seminar will provide a forum in which one can step outside the box and gain perspective as well as knowledge from experienced professionals and best of all, it is free.

“The presenters at this event have a strong and successful track record in either operating their own ‘Local to Global’ enterprise or they have successfully coached business owners and operators through the various ‘Local to Global’ stages, says Jon Anderson one of the event organizers. Mr. Anderson is a recent MBA graduate of the University of Phoenix.

Mr. Anderson continues, “We have tremendous talent and resources right here in San Diego that can assist business owners in finding the right people at the right time to help them profitably manage through good and tough times. We wanted to give back to the San Diego community by putting on this seminar to help Small-Medium Businesses (SMBs) not just survive but thrive in spite of the current global economic malaise. Moreover, each presenter has been carefully screened by our “core” group to ensure the highest quality program.”

There will be five presentations throughout the day. Included in those five presentations are two Keynote Speakers–they are Craig and Giovanna Garcia.  Craig Garcia is an internationally recognized Speaker, Author and Trainer. Craig Garcia specializes in Online Marketing, Social Media, Prospecting, Leadership and all levels of Effective Marketing.

Mrs. Garcia is a professional Blogger, Inspirational Speaker and Author.  She is an immigrant from Hong Kong that came to United States at the age of sixteen and started her own company with only 300 dollars and turned it into a multi-million dollar corporation. Come find out how she did it.

This “Local to Global Summit ” is certain to be an action packed one-day event that is “FREE” to the first 100 Only! This seminar will help SMBs learn a lot all in a fast-paced, one-day event. Food will be provided for the attendees.

The seven secrets that experts do and how these seven things can help improve your bottom line are: Perfect One Skill, Continued Education, Opinions and Arguments, Simplify, Create Products, Create a Brand and Charge Expert Fees.

results Experts Perfect one skill and are known for that one skill. There are many things experts can do, but they will do one of those skills the best and are usually know for that skill first. I recommend choosing one thing that you are most passionate about. Choose the skill that you are the best at and perfect that skill better than anyone else you know. When you do this, you will then become the authority in the skill you decided to become an expert. When this happens, people will start coming to you for advice, your opinion and your help. This is when you know you are the authority in your field.

Continued Education is critical to your expert status. Every expert I know, every millionaire I’ve ever spoke with is continuing their education on a daily, weekly and monthly basis. You should be doing internet research on daily basis in your field of expertise. This will include reading blogs and articles, listening to podcasts and watching videos or webinars. How many books are you reading per month in area of expertise? It should be at least two books per month. For some of us, that sounds like a huge task, especially when you read slowly like I do. Then maybe, improving your reading skill should be one of your goals. The more you read, the faster you will get. How many seminars are you attending per year? You should attend a minimum of six to twelve per year. First, because of the great content you will receive, but secondly and maybe more importantly, the contacts you will make when attending these seminars. When you are the expert, other experts will be attracted to you for your expertise.

Experts have opinions and can create arguments on a particular subject. If something has been done a particular way for several years or decades, as the expert in your field, create a dialog that may confirm or conflict with the traditional way of thinking or put a new twist on something or improve it. Campaign or claim that as your own and be known for the person that changed it. For example, everyone knows the phrase “Knowledge is Power”, but Giovanna Garcia, the “Imperfect Action is better than No Action” expert says, “Knowledge with Action is Power”. She didn’t re-invent the wheel; she put her twist on it based on years of experience and coaching many clients. She concluded that many people know what they are supposed to do, but don’t because they don’t put any action behind it. Point out what to pay attention to and explain how things might turn out in any given situation and campaign that knowledge.

Explain what things mean in an easy to understand manner. By illustrating a technique in a formula, flow chart or system, you can help people to see and understand something they didn’t before. So don’t be afraid to analyze something, create something that is easy to understand and get out those graphs, pie charts or flow charts. Everyone loves power point these days, so create a power point to explain each point in your field and do it in a way of everyday language. Don’t try to impress your audience by using big words; the point here is to create something simple so that everyone reading, watching or listening can understand it. When you do this, you become the expert in that field as you are the one who can explain it in a manner that is easy to understand and in a way that hasn’t been taught.

Create products from your expertise. Experts write speak, record and package their knowledge. They have products to sell and give away. Experts speak on stage about their knowledge. Experts create e-books, reports, flow charts, books, cd’s, videos about their knowledge. This is a natural progression from becoming a student in your field to an expert in your field. One rule of thumb is to make sure the content you are providing is quality. Do not focus on the quantity of products. While Giovanna Garcia’s motto is Imperfect Action is better than no action, experts do not just put something together to have a product. Experts make sure their work is excellent. People will respect you when your work is great.

Branding is a key essential element that all experts have mastered. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore, it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding allows you to deliver the message clearly, confirms your credibility, connects your target prospects emotionally, motivates the buyer and solidifies loyalty.

Experts charge expert fees, which is usually more than you would think. If we look at the top five things that experts do to produce income, you’ll realize that all of them are extremely profitable. Speakers can charge anywhere from $2500 to $50,000 for an hour’s work. Experts can develop a seminar business that can bring $50,000 and up for a weekend’s work. Coaching can bring in $300 to $3000 per hour. Consultants can charge $10,000 to $50,000 per customer and take part in a percentage of the improvements of revenues. Product development can bring in millions of dollars and can be sold again and again. Experts get paid well and as you become the expert in your field, your income will increase. So does it pay to be an expert? Absolutely!


Craig Garcia

In this chapter, I will reveal to you the five highest paying skills that I do to create wealth and the seven secrets that experts do to position themselves as an expert to give themselves the credibility of you require to develop the five highest paying skills.

expert5Top 5 Highest Paying Industries that we focus on:

1.       The speaking industry is one of the highest paid expert services in the world. I have been on stage for 20 minutes and made ten thousand dollars and more. I have been on stage and delivered a high value, high content speech and got paid fifty thousand dollars for an hour speech. Some people, such as Former President Bill Clinton, have been paid a quarter of million dollars to deliver a key note speech. Where else and what other industry can pay you that kind of money? I don’t know of another job or industry that pays that kind of money. Getting a high paying gig like that skill and expert have that skill and are the authority in their field.


2.       Seminars are another high paying way to generate wealth quickly. People who have put on their own seminars, trainings and workshops and have people come in and learn from you and pay a high ticket price to be in the room with you and learn from you because of your knowledge and expertise in the industry. Making fifty thousand to five hundred thousand dollars is not out of the question for a weekends worth of work.


3.       Coaching is another high paying profession that experts do to create wealth. If you are business leader or someone who is great at people development, then coaching is a great high paying career. My wife Giovanna, is one of the best coaches in world and has an unbelievable connection with people. Many people have come from all over the world to coach with her. She does more than just mentor them, but actually coaches them along their career paths. There are approximately 40,000 coaches that get paid anywhere between $300 per hour to $3000 per hour and up!



4.       Consulting is another highly profitable career path where consultants go into businesses and helping them diagnose how their current state situation is and what their company current situation is like and helping them understand where they could go based on best practices and innovation. This is one of my favorite things to do as I love looking at a business and discussing what to do next and where to go with the business. In my earlier career as a computer consultant, I had the privilege of setting the infrastructure in over 1200 businesses in 200 industries.


5.       Product development is extremely profitable. If you create and sell your own products, especially one with a low cost and high profit model is great. For example if you have books, cd’s DVD’s or any kind of informational product where once it is created, the only cost to you is the material, usually a few dollars and it sells for fifty, one hundred dollars or more, then you have a winning formula for high profitability! A simple way that anyone can get started today to create an info product is to interview the top experts in a particular field and record or write about the insight gained from this process. This is compiling data and distributing it and that is something anyone can do today!

images1Are you the expert in your field, profession or industry? Regardless of the profession you choose, when you position yourself as the expert, you will be paid more money. In this chapter, I will teach you how to position yourself as the expert, so that you can get paid what you are worth. If you have a specific skill or knowledge base in a specific industry, if you position yourself as an expert, people will recognize your talent and pay you top dollar to gain some of your wisdom. Your knowledge makes you the authority on a specific topic, trade or profession. You must learn to position yourself as the expert and in this chapter, we will discover many ways to help you position yourself as the expert and command top dollar for your services. In this chapter, I will reveal several top paying revenue streams that experts do. For example, authors, speakers and coaches are amongst some of the highest paid individuals in the world and it makes you the expert in your marketplace. In this book, you will learn some of the secrets and strategies from millionaires that have built true wealth, just simply by positioning themselves more intelligently as an expert!

The better positioned you are as an expert, the more income you can demand for your knowledge and service. If you are an entrepreneur trying to better build your company and make it more profitable, my secrets and tips will help you accomplish your goals. I will share with you what I’ve learned over the last 20 years and what others, who have built large fortunes, have learned about being the expert in their field and what it can do for you.

images21So what is an expert? Webster’s dictionary describes it as a person with a high degree of skill in or knowledge of a certain subject. I describe an expert as a credible authority who has been in a particular field for seven to ten years or more. Experts know what to pay attention to, what things mean, how things work and how things might turn out. In this chapter, you will learn how to become an expert and how you can monetize your expertise, which will get you paid for your insight, knowledge and experience!

Positioning yourself as the expert is extremely important because your income and your influence are directly proportionate to the number of people who consider you the expert! So ask yourself this question. How many people, right now, consider me the expert, the authority, the go to person when it comes to my expertise based on my knowledge and skills in my particular field? If your answer is not enough, don’t worry, because in this chapter, I will help you identify several ways you can gain maximum exposure by branding yourself as the expert. When you do this properly, everything in your life will shift. People, companies, charities, news and media will all start looking to you for advice. Your circle of influence will grow, the respect you command will grow and ultimately, you will be paid what your worth. I’m sure many of you reading this book right now aren’t getting paid what you’re worth for the knowledge and expertise you have. We’re about to change all that right now!